NAQ Games, Greystripe Strikes 'Sweet Deal' with Leading Mobile Game Developer,

naqgames@gmail.com — Wed, 26 Mar 2008 09:56:21 GMT

SAN FRANCISCO (Business Wire EON) December 14, 2007 -- A selection of Digital Chocolate's mobile games will be delivered through all 20 of Greystripe's Catalog Platform partners in addition to GameJump.com, the world's largest free, ad-supported mobile game portal. Additionally, Digital Chocolate will monetize their content via Greystripe's AdWRAP advertising network, which includes brands like Yahoo!, New Line Cinema, Progressive Insurance and Zagat.

"We are very supportive of new models that drive discovery and trial of mobile content, partnering with Greystripe is a big step towards this goal," said Jason Loia, COO at Digital Chocolate. "Greystripe's approach of ad-enabling content could open up a large segment of new consumers to our award-winning, made-for-mobile games. "

The Digital Chocolate games to be distributed by Greystripe are as follows:

Tower Bloxx - IGN Editor's Choice Award, Pocket Gamer Gold Award, WGWorld Editor's Award

Cafe Solitaire

Johnny Crash - Gamespot Editor's Choice Award

Mafia Wars Yakuza - IGN Editor's Choice Award and Game of the Month, Mobile Choice Award

Night Club Empire - IGN Editor's Choice Award

Rollercoaster Rush - IGN Editor's Choice Award, CDG Game of the Year 2006

"It's a delight to offer our consumers such high quality, community driven, original mobile content. Digital Chocolate has proven their content works in mobile and use is what drives real monetization inside an ad based channel, like Greystripe," said Erica Chriss, VP Business Development and Strategy at Greystripe.

Greystripe's patent-pending AdWRAP technology automates the process that enables advertisements to be wrapped directly with mobile games and applications without any complex coding and development for the content owner. AdWRAP provides game publishers, Web and mobile media portals, and carriers with an additional source of revenue, while simultaneously building customer retention and loyalty.

About Greystripe

Greystripe is the world's first ad-supported mobile games and applications distributor. Greystripe's AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 90 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (), and through its 20 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at

NAQ Games, CDC Report And Chinese Toys Give New Ammunition To Low Level Lead Poisoning Cases

naqgames@gmail.com — Mon, 24 Mar 2008 13:59:21 GMT

NAQ Games, CDC Report And Chinese Toys Give New Ammunition To Low Level Lead Poisoning Cases

Lead poisoning of young children is a well established public health concern. Most publicity in the past has focused on the hazards of lead based paint that was used extensively until the late 1960s and early 1970s in houses and apartments. Young children ingesting Paint chips, dust from lead paint, and soils containing lead paint dust are known to cause significant cognitive and neurological deficits.

More recently reports of high lead content in children?s toys manufactured in China have added another source of lead to be worried about. Children chewing on toys or chips or dust from such toys, can have the same effect as exposure to chips and dust from lead based paint used in homes.

Now a newly issued report by the United States Center for Disease Control (?CDC?) will raise the concerns about lead poisoning even higher.

The CDC Advisory Committee on Childhood Lead Poisoning Prevention (?ACCLPP?) issued a report that gives added support to claims that blood lead levels (?BLL?) below 10 ?g/dL are harmful to young children. The report was published in the November issue of the journal ?Pediatrics.?

The report itself does not present original new study results on the health effects of low blood lead levels but rather presents findings of a review of other studies and data and followed up on a 2005 report of an ACCLPP workgroup that concluded that there was a statistically significant inverse relationship between blood lead levels and cognitive ability even when there was no overt, or obvious effects on the child.

The report does note difficulties in getting accurate BLL readings at such low levels and the margins of testing errors can be significant. It also acknowledges that BLL is only one of many factors affecting a young child?s cognitive development.

Nevertheless, this report will provide more legal and scientific ammunition to claimants asserting that there is no safe blood lead level or threshold of exposure below which is safe. For many years, claimants and defendants in suits, and their hired experts, have been battling over how much exposure, how long the exposure must be, what level of lead in blood is sufficient to have caused harm. This report will likely be used by claimants to support lawsuits involving low blood lead levels and may spur more new lawsuits against more property owners with buildings that have or had lead paint even where the condition of the lead paint is good and where previous testing showed low but measurable levels of lead in the dust and soil.

Now with evidence of high lead levels in imported children?s toys, manufacturers, distributors and retailers who have sold those toys may face greater liability risks and more lawsuits.

The CDC report also concludes that there is no currently effective treatment to reduce BLL?s that are below 10 ug/dL. Thus, may also help claimants prove that these conditions are permanent.

As the science develops in this area, more litigation is bound to follow. In addition, federal and state regulators may tighten existing standards and increase enforcement of existing lead based paint hazard reduction laws.

Randall Phillips is the Principal of Provizer and Phillips, P.C. of Bingham Farms, Mi; ; 248-642-0444; . His practice focuses on complex litigation such as toxic tort, environmental, professional liability, construction, and insurance coverage litigation

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